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First Name
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Email
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If you were to take a 4-week vacation, what would happen to your income?
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It would drop to zero or near-zero.
It would decrease significantly, but not to zero.
It would remain stable or decrease only slightly due to scalable/recurring revenue streams.
Income & Time Scalability
Outside of 1-on-1 or group coaching, what percentage of your monthly income comes from sources that are NOT directly tied to your time (e.g., digital products, memberships, affiliate income)?
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0%
1-10%
11-30%
30%+
Income & Time Scalability
How would you describe your system for getting new clients?
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Unpredictable - I rely on word-of-mouth, gym walk-ins, or sporadic social media posts.
Somewhat systematic - I have a basic online presence but no consistent lead flow.
Automated - I have a predictable marketing funnel (e.g., ads, lead magnets, email sequences) that generates qualified leads.
Client Acquisition & Marketing
How confident are you in your ability to clearly explain your value and charge premium prices for your services?
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Not confident - I often discount my rates or struggle to justify my prices.
Somewhat confident - I'm comfortable with my pricing but hesitant to raise it.
Very confident - I have a clear value proposition and can confidently command premium rates.
Client Acquisition & Marketing
Have you documented your unique training philosophy or client success system into a repeatable, step-by-step method?
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No, it's all in my head.
I've thought about it but haven't written it down.
Yes, I have a codified method that I use consistently.
IP & Brand Development
If a gym owner wanted to pay you to teach your unique system to their whole team of trainers, how prepared would you be to deliver a structured, professional training program?
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Not at all prepared.
I could probably put something together, but it would be ad-hoc.
Fully prepared - I have a curriculum and materials ready to go.
IP & Brand Development
How often do you collaborate with or receive mentorship from a network of peer fitness entrepreneurs to solve your business challenges?
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Rarely or never - I mostly work alone.
Occasionally - I have a few colleagues I talk to.
Regularly - I am part of an active community or mastermind group.
Community & Network
Do you have a clear plan for your professional development for the next 2-3 years that goes beyond just another technical fitness certification?
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No, I haven't thought that far ahead.
I have some general ideas but no concrete plan.
Yes, I have a strategic plan focused on business growth and brand building.
Community & Network
How effectively are you in using technology (e.g., CRM, automation, course platforms) to manage and scale your business?
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Not at all - I manage everything manually with spreadsheets and messages.
I use some basic tools, but they aren't integrated.
I have a streamlined tech stack that automates key parts of my business.
Digital Systems & Tools
Have you ever created and sold a digital product (ex., an e-book, a video course, a paid challenge)?
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No, I wouldn't know where to start.
I've tried, but with little to no success.
Yes, I have successfully monetized my knowledge digitally.
Digital Systems & Tools
Which of the following best describes you at your current career stage?
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The Aspiring Trainer: Just starting out or new to the industry.
The Stalled Professional: Experienced (2+ years) but feeling stuck, burnt out, or that your income has plateaued.
The Business Owner: A gym/studio owner looking to upskill your team and add new revenue streams.
The Advanced Educator: Already have a successful online brand and are looking to scale further.
Diagnostic: Current Reality
Looking to the future, what is the SINGLE most important outcome for you?
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Achieving a stable, predictable, and higher income.
Creating more freedom in my schedule and reducing burnout.
Building a recognized personal brand and becoming a go-to expert.
Turning my unique methods into a licensable IP to create a bigger impact.
Diagnostic: Desired Reality
What do you feel is the BIGGEST challenge holding you back from achieving that outcome?
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A lack of business and marketing knowledge.
Not knowing how to use technology or build online systems.
The fear of failure or feeling like an imposter.
A lack of time and energy due to my current workload.
A lack of a supportive network or mentorship.
Diagnostic: Obstacle
If you had a magic wand, which solution would you prefer to help you?
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A step-by-step blueprint to build a scalable business.
A platform and tools to create and sell my own courses.
A community of peers and mentors to guide me.
A "done-for-you" system to license to my team.
Diagnostic: Preferred Solution
Is there anything else you'd like us to know about your goals or challenges?
Diagnostic: Anything Else?